"The next wave of UAE entrepreneurs will come up with a “digital twist” to old ways of doing business. There will be “digital business models with a strong focus on convenience and a connection to a traditional approach,” said Dr Michael Kloep, senior lecturer at Middlesex University Dubai.
Publisher: Gulf News, United Arab Emirates
In this Coronavirus-sparked crisis, your management and marketing skills should be at the top of their game. Naturally, in few weeks after the start of the crisis, humans focused on themselves, their families, staff members, clients and communities. And this is reflected clearly through social media.
Publisher: Gulf News, United Arab Emirates
A new study looking into the power of relevancy in out-of-home has revealed that digital out-of-home (Dooh) campaigns using contextually relevant messaging achieve a more effective audience response. The 'Moments of Truth' research suggested that this could be as high as an average increase of 17 per cent.
Publisher: Khaleej Times, United Arab Emirates
Email mrketing is used by companies around the world to generate leads and encourage purchase behaviour among its existing customers. The practice is growing more relevant as the world population increases. Last year, the number of email users was estimated to be at 3.9 billion and is forecast to grow to 4.4 billion by 2023, according to Statista.
Publisher: Khaleej Times, United Arab Emirates